A founder cycles through posting on social media, then quitting, then starting again. The core tension: you can't half-commit to social platforms. Pick one way and stick with it, or the inconsistency kills your results.
I used to love to post and then I got tired of it and I hated to post and then I decided to post again. I've been like this with social media myself. You continually balance preserving your privacy with wanting to get leads for your business. There really is no balance there. Either you're using it or you're not, and you need to make that decision and then stick with it in your business.
