Dotty Scott explains how a strong LinkedIn profile does the heavy lifting for networking and job recruitment. Strategy matters more than just saying you're looking. Most useful features work on the free version.
So, so here's the funny thing about that. Um, yes, it has really evolved from the, um, job recruitment and job searching, although that is still a huge feature on LinkedIn. People get tremendous number of jobs on LinkedIn, but again, there's a strategy for that. It is not just like you put up there, I'm looking for a job. That's not going to cut it. But when I say you're not selling on LinkedIn, of course we all are, right? Just not directly. So that's what your profile is for. Your profile is there to do the heavy lifting for you so that I actually get box messages in my inbox from people saying things like, I see you do LinkedIn training. I'd like to know a little more. Who doesn't want to talk like that, right? Yeah, that's, that's like a client. Indeed it was. And it's happened more than once. Not those exact words, but very similar, you know. Um, so it is phenomenal, and everything— pretty much everything you need to do can be done on the free version.
