Dotty Scott explains how to design lead magnets that attract the right customers. Start with your signature offer, break it into pieces, and create magnets that feed directly into it. Scott stopped promoting an SEO lead magnet when it no longer matched their core offer.
What is a strategy that you use or teach your clients, um, for lead magnets to help attract quality leads? Because we don't really care about getting 100 leads if we— if they're not the right ones. Exactly. And that's, and that's the thing. So when you're creating your lead magnet, it should be strategic. And what I teach my clients when I work with them is First, we start with a signature offer, okay? And a signature offer is that big offer that solves all the problems for your potential client, okay? So it's that thing that, that is the— it's the whole enchilada. It's, it solves everything that you can put that's in your wheelhouse, okay? So you start there, and when you start there, you break down the pieces of it. Okay. And your lead magnets should always lead directly into your, your signature offer. For instance, it might, you know, if your signature offer is helping people with losing weight, you want to have something that's directly related to losing weight or eating better. Yeah, but sometimes people get off track a little bit with their their lead magnets. I know for myself, I had, you know, I have really strong blogging history and SEO, blogging and SEO, and I have a great lead magnet for that, but I don't actually present it to the world anymore because that's not— it doesn't directly lead to that big offer that I help people with. So even though it's a great lead magnet, it doesn't make any sense for me, even though It can help people get found through SEO. Um, it's not directly related to that big offer that I help people with these days. So, you know, you just need it to make sense so that the next step is, is taking— is buying your offer.
