Repurposing Content Made Easy!

I'm here today to share with you an upcoming webinar I have called Repurposing Content Made Easy. And I just want to stress easy. A lot of people, a lot of my clients really stress out when I talk to them about social media and creating content for social media. They don't want to do video. They don't want to do this. They don't want to do that. And they're just really stressed about the whole concept and they're just like, oh, just do it for me. Well, yes, you can hire companies to do your social media, but here's the problem with that. They're not you and your clients, your future clients, they want to get to know you. Before they buy from you. And that's kind of the whole purpose of social media, is to get seen and be known before you're needed. And when you are needed, then people either know who to refer to their friends that need something, or they know to contact you when they're ready. So that's the whole purpose of doing social media. It's not an ego trip. It's not a waste of time. Well, it could be a waste of time, but if you do it right, it's not a waste of time, and it will, it will bring you business. So that's kind of what we're after here. And I'm a proponent of doing things the easy way, if there is an easy way, and repurposing content makes social media content creation easier. So essentially what it is, is you spend whatever time you're going to spend making one video, and I'm going to give you the template for what to say on that video. And then you can relax about that piece of the fear. I don't know what to say. It's going to be written out on a template for you. Super easy. Create that video. And if you do it the way I tell you in the template, then you're going to have a video that's designed to break into smaller pieces and use in different areas. So a longer video, say, I don't know, 3 to 5 minutes, say that's what your core video is. It's like the 5 top reasons to whatever your industry is, whatever your topic is, the 3 best whatevers. So if you do that, it is designed to break down into smaller pieces. Then you can take advantage of YouTube Shorts, of TikTok, of Instagram Reels, of all these different places that you can put the same video. There's no point in creating something 5 times for different platforms. And yes, the platforms have different parameters. You know, some are vertical, some will use square vertical and horizontal, some are just horizontal. I'm going to give you a tool where you can convert your horizontal video to a vertical video or vice versa. So you're not redoing stuff. That's the key. Do it once, do it well, and then don't ever do that again, but use it over and over and over. And if it's something that's evergreen, which simply means there's no date, it doesn't expire, the information isn't like super critical to right now. Then you can use that forever. That's what evergreen means. You can use it forever and you can put it out periodically through all of your social stuff. You can link it to different lead magnets that you have. You can link it to your website. You can do all of these things with it once you've created it. It's just creating that one core message, that one core video, and then redoing it over and over. If you want to know how to do this, I am offering a webinar October 28th, 2022 at noon Pacific. If you would like to register for that, it's a whopping $11, so super cheap. Everybody can afford it and you can get the information you need to move your business forward on social media without hiring a social media manager. Doing things yourself will get you way more traction than ever hiring that out. So it's, uh, to get to that, I'll put the link in the comments below, but it's askdotty.com and there's a big button at the top that says repurposing content made Easy. I hope to see you on Friday, October 28th, at the webinar Repurposing Content Made Easy.