Dotty Scott warns that risky SEO experiments can tank your organic search rankings in a day, with recovery taking up to a year. Web designers shouldn't promise rapid first-page results.
I'll have tried something, experimented with something, and it didn't work. Google hated it, whatever it was, and I tanked my organic listings. And the last time I did that, it took me almost a year to get it back. So it's not like you can instantly retrieve after you've done some grievous thing. So important to know that search engine optimization can destroy you in a day and it can take you a year to get it back. So don't think, even as a website designer, I will never promise you to get you first page ranking in a month. It generally does not work that way.
