A website developer asks how to use a book for marketing. The advisor suggests adding a clickable link (askdotty.com/gift) on the book's sign or in the Kindle preview to capture leads and build credibility for their services.
So I build websites. Yeah. And you keep saying that the book promotes my program. Well, I don't really have a program. How would someone like me that provides a service for a living— okay, use this tactic.
See on your sign where it says askdotty.com/gift?
I do.
That's a link. You can actually put that link in your book. And I'm going to give you a really great tip. When you write your book, Put that in the very beginning. And when you put your book up on Amazon Kindle, use the feature that says look inside and there's a little arrow. People can now open the book and they can see your gift and they don't even have to buy the book. Oh, that's cheap. Bestseller, right? You just promote the book and then they've got askdotty.com gift and they go, oh, there's gift. I want the gift. I'll take the free thing. And they'll click on that link, make it a clickable hyperlink. Then they go and get your gift. Now you've got their email address, so you didn't even have to sell the book and you've already got somebody, some way of getting them in. I have hundreds of different ways to promote things inside your book, on my TV show, in my magazine. I have— that's what I'm all about is marketing people, giving you visibility, authority, and credibility. When you have a book, that's social proof that you're an author, that you're an expert, that other people should listen, because so many people listen to make you a bestseller.
