Dotty Scott explains how to use free or cheap offers ($5-$25) to build trust and feed your sales funnel. Give away real value upfront, get people to know and like you, then convert them to paid appointments.
So have you discovered for yourself, and I know you can only speak for yourself on this question, um, as far as like marketing or sharing that free offer, um, what's— what has worked best for you so far?
You know, well, I'll tell you that I feel 100, 200% better giving away something free than I ever did, or still do, about asking someone to buy something from me. So I just— I used to say I'm not a salesperson. Well, the minute you go into business, you become a salesperson or you don't survive, right? Yes. And so people who don't like sales, they— but they love to give away something for free. They love it. It feels so good. And people like getting free things. People love getting free things. And the real key here is you give great value. You give great value in your free thing, great value in your $5 to $25 thing. You always give more value than, than what you're charging for. And don't worry, you're— they're still going to pay you money. Um, you're not— you cannot give away too much. You can't. That just helps them start to know, like, and trust you. And when they know, like, and trust you, that's when they're gonna feel okay to spend their hard-earned money with you. So sharing your free offer, once you start doing that and you see how good it feels and people are so thrilled to have it, you just really, you want to find more ways, more places. Where can I share it? And the more people you share it with The more you have in your funnel and the more people are going to trickle through the funnel and end up making those appointments with you to buy your
