Shorter videos get higher completion rates on TikTok, but the best length depends on your niche and how engaged your audience is. Unlike Facebook, TikTok doesn't reward longer watch times, so focus on concise, engaging content instead.
Do shorter videos get better results on TikTok or longer ones? It depends on your niche and how engaging your video is. As far as results go, if you're looking for views, the shorter ones get viewed more of that, you know, like more of the whole video. But I don't think TikTok's algorithm is like Facebook's in the sense that on Facebook you get more algorithm love if somebody watches up to 3 minutes of your video. I don't— I've never heard that TikTok does that.
