Should VS Could

Should you do something or could you do something? These two words matter. If you're speaking to a client, to a potential client, to a future client, should is not in your vocabulary. Could is. Because if you're talking in shoulds, you're putting doubt in their mind. Like, oh, she said should. Maybe she doesn't really know if that's the right answer. She doesn't really know if that's what she should do. But if you said "could," now you're speaking more confidently. Now you know this is the right answer. I could do this. But it also opens up possibilities. So if you're speaking in "could," now there's a lot of other things you maybe could do, and it opens the brain up for creative thinking.