Many business owners dread making social media content and would rather not do it at all. Outsourcing to an external company can work if you lack the time, confidence, or skills to post consistently yourself.
A lot of people, a lot of my clients, really stress out when I talk to them about social media and creating content for social media. They don't want to do video, they don't want to do this, they don't want to do that, and they're just really stressed about the whole concept. And they're like, "Oh, just do it for me." Well, yes, you can hire companies to do your social media, but
