Dotty Scott walks through three fast ways to get backlinks: linking your own profiles to your site, getting reviews with links, and using online directories. Keep your name, address, and phone number consistent across all directories using BrightLocal to sync them automatically.
Chapters
A backlink is a link from another website to your website. That's all it is. It's very simple. These can be mutual, but they don't have to be. When other websites link to yours, it counts as a backlink. Some places where you can quickly get backlinks, we talked about these in some of the other videos, but online profiles. Are your online profiles linked to to your website. Please go back and do that if you haven't already done that. Writing reviews. Do you give other people reviews? These would be services that you use in your business, outside of your business, with your home, wherever. Are you giving them reviews? You can do them on Google, which would be fantastic for that business, but also if you email them a review, and ask them to put it on their website, then they can link to your website. Of course, you give them the page you want to link to. Doesn't always have to be the homepage. In fact, it's best if it's not always the same page. Directories. Are you using online directories? Well, you probably are, whether you know it or not, because a lot of them are automatic. So there are 4 main hubs of data. Worldwide, and they're huge. And believe it or not, Google is not one of them, but your information in those 4 hubs need to be the same. It needs to be accurate. It's called NAP— name, address, phone number— which also includes your website address, your email address, your physical address, whatever it is that you have online, all the same. Once it gets into those 4 databases, then there's directories all over the internet that pull the information down from those databases and they create profiles for you. Isn't that wonderful? It's only wonderful if the information is actually correct. I personally use a tool called BrightLocal that keeps all of my information synced and correct in all of these databases.