Dotty Scott shows how to turn a 30-minute podcast interview into 15 video segments. Reuse the same images and clips across social media and Google reviews to multiply your reach without creating new material.
Let's talk about video marketing just a little bit if we could, because you have really done a great job with that. I was a guest on your podcast, and from there you took my— that podcast and turned it into— what did you create, like 10, 15 videos?
On about a half an hour interview, I get around 15 different segments or, or pieces of knowledge or gold nuggets, whatever you want to call them, out of that interview.
And so, so let's talk about repurposing content, because when we look at the, the landscape of marketing, it can feel so overwhelming. Oh, I have to create this, I have to create that, I have to create this. But what I just heard was take something you did and repurpose it, which you showed us with the image. You're image for social media you just use for your Google reviews. So let's, let's start working smarter, right? Yeah.
