Dotty Scott argues that businesses should either commit fully to social media with consistent posting and engagement, or skip it entirely. Half-hearted efforts waste time and damage your reputation with audiences who expect reliability.
Chapter 10 is all about social media. And I hear all kinds of stuff from my different customers. If you want to get traction on social media, you need to take it seriously and you need to post. You need to engage and comment and interact with people. You need to be building relationships or just don't use social media at all. There, there is no gray area. Otherwise you're just wasting your time.
