Dotty Scott argues the best platform for your business is wherever your clients already are. She uses Facebook and LinkedIn for outreach, repurposes YouTube videos for TikTok and Reels, and stresses that posting alone won't work: you need to actively engage and build relationships.
What platform should you be using? I get this question a lot. Which platform is the best platform, Dotty? And the reality is it's whatever platform that your potential clients are already on and already using. If you want to force somebody to start using something else, it's pushing a heavy rock uphill. I'm not even going to go down that road. I tried it once, not happening again. So wherever your people are is where you want to be. So for me, that's Facebook and it's LinkedIn. And because I do video, I put them on YouTube. And because I repurpose, I then repurpose my videos and put them on TikTok and Instagram and Facebook Reels. I'm not a big Instagram user. I'm sure lots of people get lots of traction on Instagram. And that just kind of goes to the point, if you're not using the platform, like all you're doing is posting and you're not actually getting in there and using it. Engaging with people, creating relationships, you're not gonna get much traction.
