Dotty Scott argues that people waste time on credentials and explanations when they should lead with why their work matters. An accountant who tells you how their work helps clients sleep at night connects better than one who lists qualifications.
That's something that I see every day is that people explain instead of connect. Right. And part of it is, you know, a lot of people are introverts or they're shy, or they just, they don't know how to tell. It's just not comfortable. And so they lead with what they do and how they're qualified instead of why it matters. And so if I see an incredibly smart accountant talk for 5 minutes and still leave someone thinking, I'm not quite sure how they would help me. As opposed to accountant B, C, and D, a good story will flip that.
