Dotty Scott explains why buyers hesitate: they don't know your origin story, can't see themselves in your client wins, or understand your vision. Most objections like "I'm not feeling it" hide deeper doubts. Entrepreneurs skip the storytelling that builds trust and closes sales faster.
You are addressing those unspoken questions because we all know that humans are like the iceberg, right? There's that little bit above and then there's all this happening underneath that no one ever sees. And so they have these questions, whether they can articulate it or not. And the way that usually shows up is, you know, I'm just not feeling it, or, you know, I'm just not ready yet. Or, you know, it's, I don't know if we're a good fit. It's because they don't know you. They don't have your story. They don't know your origin story. They cannot see themselves in your client success story. You maybe have been so busy building a plane while you fly it, which is the way a lot of our businesses work, that you haven't even had time to sit down and think about what your future vision story is.
