This Email Trick Gets Me Clients—Every Time
29 Jan 2026 · 1 min

0:46
Dotty Scott explains how sending regular newsletters keeps past clients thinking of you, leading to direct work requests and referrals without extra outreach.

Dotty Scott explains how sending regular newsletters keeps past clients thinking of you, leading to direct work requests and referrals without extra outreach.
Your, your list could be past clients that may often respond to emails with new work for you. So an example of this is when I do send a newsletter, I usually get 2 or 3 past clients responding to that email with either they need work done or they know somebody that needs work done. And that work has absolutely nothing to do with whatever the email was about. So what that means is that I'm top of mind because I sent the email. They're like, yeah, we needed blah, blah, blah, blah, blah. And they contact me and look, I've got work. That happens every single time I send out a newsletter. So it's like, Dotty, listen to yourself, send out more newsletters. Good things happen.