Dotty Scott explains what a backlink is: a link to your website that acts as a vote of confidence from another business, helping you rank better in search results and establishing expertise.
link to your website is a vote of confidence. It's another business saying, yes, I vote for that business. I would do business with them. I would promote them. It's a vote of confidence and it shows in your search results. And search engines will recognize you as an expert when other websites link to your content. That is so, so true.
