Top 7 Features of Google Business Profiles

Here are the top 7 features of a Google Business Profile. Now these are not necessarily in any specific order, except number 7 really does need to be number 7. So here they are. Number 1, a complete— Google gives you, I think, 750 words to put in there. Go ahead and use them all. Yes, get as close as you can. Put in who you serve, what you do, what makes you different, what makes you stand out. All of that kind of stuff needs to go in your profile. Use your keywords. Number 2, do you know that Google allows you to put images up? Yes, they do. Not only just your cover image, your, um, logo. And an image of you, they actually have places for other images. So you can put in any image, hint, any image related to your business. I personally put in all of the social media images that I create that goes out through all the other platforms. They go on there. I will take screenshots of reviews that people leave in other platforms. And I will put them up there. Images. I go in there every week and add a few, not just once. Consistent usage. Number 3, reviews. This could be number 1, cuz it's like super important, but ask for reviews. Do you have a plan for asking for reviews? What is that plan? Do you need help figuring out that plan? Cuz I can help you there. But you need to ask for reviews. Go ahead and read this article. You'll get tons of ideas on reviews. Number 4 is posts. Did you know Google allows you to put in posts? When they started this feature, they lasted for 7 days. Big whoop. People said, I don't want to have to do something every 7 days and then it's just gone. What, Snapchat? They're gone after you see them. There's other social platforms where what you post is gone in 24 hours. However, they're not gone after 7 days anymore. Google changed that. So put in posts. If you are writing a blog, put in a section of that blog, the image you've already created for that blog, put it over in posts. Uh, if you are doing events, you could put the events in there, put in the dates, and that event will stay there. Until the date is passed and then it automatically comes down. You don't have to remember to go take it down. Isn't that super nice? So use posts. It's super important. FAQs. Did you know that people can ask you questions through your Google profile? Let's take this one step further. Did you know that you can ask a question through Google profile and you can answer it? Or. If that feels weird to you, have a friend, give them a list. Have your VA, whoever, here's a list of questions I want you to ask. Ask 2 a week, whatever system you want as far as that goes. And then as the owner of that profile, you get kicked an email and this is the question. It gives you a link, you go answer it. These can be the same FAQs that are already on your website. Really, it's not even any more work. It's copy and paste. Messaging. Google allows people to get ahold of us through messaging where we get a text on our phone if you have it turned on. A lot of people love texting. Personally, I hate it. I hate direct messaging through social media. I despise all of those systems, but I use them because my customers like it and I need to be where they are using the technology they're using. Turn on messaging and you'll get all sorts of other data that Google will actually give you if messaging is on. And the last one are insights. Have you ever gone into your insights on your Google profile? It will tell you what keywords people type in to where your profile showed up. Wow. Is that not gold? Let's get a free list of keywords that people actually use to find you. Oh, now let's take this list and start to create content around what people are actually typing in. It's an invaluable tool. Please use it. There's more than 7 features of your Google Business Profile, but these are the top 7 in my opinion. That if you use consistently, they will serve you very well.