After months of struggling at networking events, the speaker started a weekly video series. Within two to three months, people from those groups began approaching them directly about the videos, flipping the dynamic from cold outreach to inbound conversations that moved sales forward.
I realized about 2 or 3 months later because people started coming up to me in these networking groups. I was continuing to go. In fact, I went to them all the way up until the pandemic and we all moved online, which is many years of torturing myself going to these groups, but it got a lot easier about 2 or 3 months into this adventure of doing a video a week. Now I would go to these groups and someone would come up to me. Kind of the difference between a cold call and someone calling you. Now they're coming up to me and they're starting a conversation based on whatever video that they had recently watched. I didn't care what video it was because I did them all. It's all knowledge in my head. I could talk about any of those subjects easily. And now I'm just answering questions and then asking them questions, moving the process forward. This is when my business really took off. It is when I became, came off the wall and into the crowd.
