Time and health are your only real assets. In sales, understand what someone actually wants, repeat it back to them for agreement, then show how your product protects their time and health. People would trade money for moments with people they love.
Chapters
God gave me the words and I said, Stuart, I have two assets in life, time and health. I thought he was going to fall off the producer chair. I have buried clients and friends with groups of zeros and they would trade most of those for another dance with their partner, another kiss, another day, a hike. So if we get those priorities right, we don't have time to deal with anybody that can fog a mirror because we want people that, Their problem is so unique and so palpable. They've explained it. So we're going to develop the relationship. We're all about that. And then we're going to say, Dotty, you know, based on the conversation we've had, it feels like, and if I heard you correctly, you know, you have this income goal and you've now just been able to move into a larger house, but you want to furnish it. You get the buy-in as you're recanting the conversation. And what are you doing the entire time? You're shaking your head yes. Maybe not quite as obvious as I did just to get everyone's attention, but you're just nodding. You're nodding. Yeah. And as soon as you say yes and I say yes, and pretty soon it's not— nobody's breaking anybody's arm. I am coming to the rescue with my product and sales and services that is going to give you relief, maybe life itself or extended life or happiness in the time you have left.