Value of Products Vertical

And so if we're up against systems, we need to figure out how to play the systems, how to reroute our game plan so that we get our valuable product and service out there. And if you don't think your product is valuable, uh, or your service is valuable, redo it. Pivot until you have something that you are bursting at the seams to convey to somebody else. Just like if you went to a fantastic restaurant and you say to your friends, hey, my gosh, go here. But it's much bigger than that because our products and services are typically transformational, life-changing.