Business owners avoid asking for reviews, but they're your best marketing tool. Prospects check them before contacting you. A perfect 5-star rating can actually hurt you, since some customers distrust it.
Business owners hate asking for reviews, yet this is one of the best marketing strategies to implement. Reviews can make or break your business. If you're that afraid of a negative review, you might be doing something wrong within the systems of your business. I was surprised to hear that some people will not buy from a business that has 100% 5-star reviews. Potential clients look for reviews before they call you. Reviews are social proof that you manage a quality business. And that is the power of reviews.
