What are some freelancing pitfalls?

Dotty Scott discusses why freelancers fail. Stop chasing every job and pick one core skill. Build referral networks with other businesses instead of undercharging friends and family for work outside your strength.
Chapters
As far as freelancing goes, sure. What are some of the pitfalls that you've come across?
So the, the big ones that I would say are that, that first one we kind of talked about, that, that mind shift, shift, mindset shift to I don't need to chase every job, right? The another big piece to that as they go in hand in hand is you don't need to do every type of job. Find what you're good at, right? Find the thing that you're good at and do that thing. And, and you may find you have other things you can do for that client once you know them and you know their business. But start with the thing you can do. I have spent so much time in my life managing people's social media. I'm not a social media manager. I'm not good at it. But people are like, oh, You're good at copywriting. Do you want to manage my social media? And I'm like, oh, my ego is so inflated by that compliment. I'm so, yes, of course I will. And then we're just all miserable, right? So do your thing, do your thing, do your one thing and do it well. And then maybe you find other things, but do one thing and do it well. And then the other piece to that would be that you need to remember that your clients, your best clients, are not necessarily way out here, like on the platforms or being pitched to. I mean, that's great. I think it's great if you wanna go pitch to Nestlé or you wanna go pitch to a big fashion brand. If that works for you, that is great. But I think sometimes we worry a lot about where we're gonna find a client, and so we try to go big or we try to go within like, Again, we go back to our mom and our grandma and we're like, ma, I know you need my copywriting skills. Let's do this. Right? Okay. So the big people are harder to get to and the people right around you, one, they're not gonna pay you what you're worth because they love you, but that's just not normally what they do. And two, there's a personal connection there that maybe you don't wanna breach with work. But I tell you what, the magic, like the magic, formula I found is using those people you're close to, the people that trust you, whether it's personally that they trust you or professionally, using them and saying to them, I'm doing this thing, here's exactly what I'm doing. Do you know anyone in your circle who might need that service? So using your circle of influence to build bigger circles of influence, that to me has been so powerful. Because referrals, referrals are so important, the right referrals, right? So that I think, I think we discount, we either get MLM, right, where we're like, you know, MLMs are always like, find everyone you know and send them an email. And I have nothing against MLM. I'm wearing Mary Kay right now, but they are like, tell everyone you know what you're doing and then call them 8 times and ask them if they want to sign up. Don't do that. But again, I think we have these gifts and the people who love us and trust us know we have these gifts and they can share the fact that we have those gifts with other people they know, right? So I think that that's an easy way to build our following and to build our clientele through quality referrals from people we trust and who trust us. Yeah.
So I wanna add a comment to something that you said. Um, yeah. Just, just a few minutes ago. And that is that you do the one thing that you do really well and you don't do anything else. But on top of that is you make connections to the people that can do those things that you don't do so well. And you build these referral back and forth, um, relationships with other businesses.
Absolutely.
Because they will eventually get something that you do well and they can refer you back.










