Dotty Scott explains what lead magnets are: tools that attract your ideal audience into an email list for deeper conversations and future sales. PDFs and ebooks are the easiest types and work best when they match what your audience actually wants.
What is a lead magnet? Because a lot of people don't really understand that whole concept. Okay, so what I've been— I've been doing a lot with lead magnets lately, um, and the reason I have been is because lead magnets are kind of— well, they can be a more passive way of getting people, uh, that you can sell to into your email list. Not all lead magnets are passive though, and so I just wanted to talk about that. So lead magnets really are, are designed to attract your ideal audience to you and your business so that you can have a deeper conversation and potentially sell to them. So, um, some lead magnets— some of the lead magnets I've been helping people with lately have been just basic PDFs, and those are They're the easiest to create and quite frankly, they're very effective if you give a very good lead magnet, which is something that a lead magnet should always be, something that your audience wants. Okay, not necessarily what they need, but what they want, because they need to identify the want. Okay? They don't always identify the need. That's your job to help them with later. So it has to be what they want, and when it's what they want, you can attract them to you because they'll raise their hand. They'll say, hey, I, you know, I want that. Yeah. So, um, PDFs are the easiest. Um, ebooks, um, are pretty easy too. They're just a little bit longer, and, you know, than the basic PDF. And people don't think about this, but, um, Masterclasses and live launches, those are all lead magnets. They're just— they just take a lot more of your time. Okay, so those are all designed to attract your ideal client to you in a way that allows you to be able to have that deeper conversation and sell to them in the future.
