Black Friday assumes businesses lose money for eleven months, which makes no sense. The speaker offers a Video Marketing Bundle for $20 (down from $150) covering equipment, scripting, and distribution, plus an accessibility tools suite at $10/month that lets users adjust contrast, fonts, and cursor size.
What does it really mean? You know, I remember back when I was a kid, my dad would say, well, Black Friday is the first day of the year that a business is profitable, comes out of the red into the black, so to speak, as far as marketing or, uh, accounting goes. And in my mind, I thought, even as a kid, Well, if it's the end of the 11th month before you're profitable, there's something wrong. I didn't understand that whole concept of not making any money for, you know, 11/12 of the year. And to be honest with you, I still don't understand it. It's like, really? Is that really what it is? Uh, I know it has evolved into many other things. It's this huge marketing extravaganza, whatever. Go out and get your deals. You know, a few years ago before COVID it was push everybody over at Walmart and, and be the first one there to grab whatever, waiting in these huge lines, which I never did. But let's think about this. What is Black Friday to your business. What does it really mean? What is it giving you? And are you participating or not? As a consumer, are you participating? As a business, um, do you have deals that you offer? Those kinds of things are important to think about, especially— well, it's too late now, but if you're not participating, but for next year. And all the other little celebration and holidays that come between now and next year, Black Friday. Um, for me, thinking about the thought of not being profitable until the end of the 11th month in a year would make me cringe. Like, I would not be in business if that is the case. And I just don't think most of my, uh, business owner friends would be in business either. Waiting that long to be profitable would be scary to me. So what are you doing to analyze your profitability? How do you know when you're profitable? Are you doing the record-keeping that it keeps? I can tell you I'm profitable almost every month of the year. There are a few that I'm not, but for the most part every single month is in the positive or the black side of the accounting ledger. So back to Black Friday this year, um, what I'm offering are things that will make your business succeed, because ultimately I am here to make you succeed, to give you the knowledge you need to grow your business so that you are never having red months. A red month is a bad thing as far as a service business is concerned. So what we're offering this year for our Black Friday deal, uh, even though I really don't agree with that terminology or anything around the whole concept of Black Friday, Our deal is simply this: a video marketing bundle designed for business owners who want to add video marketing into their mix of what they're doing. Because you have heard video is where it is, video is what everybody listens to, video more than text, video, video, video, video. You know, you keep hearing this. Well, it's all true. You know, video marketing or video in general will get more views, more eyes, more whatever you want to call it, um, than text does because people have short attention spans. They don't want to read. Uh, yet some people still love to read. However, if you're wanting to add video into the mix and you just don't understand, maybe you don't know the equipment you need, Maybe you just don't know what to say on a video. Maybe you don't know what to do with a video once you have it. I can show you easy techniques that I use to eliminate almost all editing, so you don't even need to learn editing, which is a big mental stop for most business owners. They're like, editing, I don't, I don't know how to do that. I don't know how to add captions. I, it takes too long. I don't even know what to do. Well, there are easy ways to do everything. And that's what I do is I find the easy way for myself because like you, I don't have hours to spend on adding captions to something. I want a tool. I want an easy way to do it. And I share what I do for captions in the Video Marketing Bundle. I share what equipment I use. I share the script that I use to create videos. I share where I put my videos, how I format my videos, all of that stuff to shorten your learning curve because I have taken a lot of time to learn this. I've been doing videos for over 15 years and over the years things have changed. Equipment has changed. Technology, technology has changed. Technology has changed. Things have become easier than they used to be. All of these things. And I want you to take advantage of my learning curve so that you don't have to spend all of that time. So I've put together a bundle of videos that I've created over the last year, uh, all about just different aspects of video. And if you want to get that, it is on sale. Right now at videomarketingbundle.com, you can go and get yours. It's $20. I normally sell this bundle for $150, so get your savings now. It will go back to the regular price after Cyber Week is over, so hurry and get your Video Marketing Bundle for just $20. Now the other side of what I do besides helping educate business owners on things they can do to increase their profitability, and it is the whole website side. So I do have a special for the website side of my business, and that is, um, the— a suite of ADA tools that you can add to your website. This gives control to the end user of how they want to experience your website. So if they need a higher contrast, they can control that for themselves. If they don't want the distractions of images, they can actually remove them all. That's kind of cool, um, for someone who wants just the text. If they need larger cursor sizes, they can increase their the cursor size, they can increase the font size, they can take all of your fancy fonts that you might be using and switch it to Arial so that it's easier to read. The point is, is it will give control to the end user of how they need to experience your website so that they can use your services or buy your products. Uh, it's making you inclusive of everyone. It's making you a progressive, forward-thinking business owner, which I know we all are because we are all awesome, and it is just the right thing to do. So if you want to get that for your website, go to websiteadatools.com and you can pick the package up there. It's $10 a month, or get 2 months free and go $100 a year. And next week I will install that for everybody who purchases today. So if you want to get some Black Friday deals for your business so that you have more success and more profitability next year, uh, go ahead and visit either videomarketingbundle.com or website adatools.com. Have a fabulous weekend.
