Dotty Scott breaks down a five-part video template: hook with a question, ask for a subscription, introduce yourself, list numbered tips, then add a call-to-action like a free download. Each list item becomes its own short-form clip for TikTok and Instagram Reels.
So as far as the videos, the marketing videos, and making it easy for yourself, there's a formula that I follow, and that is, it's a template that I give out to people, but it makes it easy to edit. So one of the things that I do is like a how-to video, or, you know, the 5 best whatevers, the top 3 whatevers in your industry. You know, start with a question that's going to draw them in, you know, whatever that question might be. Um, if you're doing these for like YouTube, then you quickly say, if you want more information like this, subscribe to my channel. So you're asking for that subscription. Uh, you quickly introduce yourself. So for me on these videos, it's, hi, I'm Dotty. I empower business owners to embrace technology in their business. That's it for my introduction. Mm-hmm. If they wanna know more, they can go to my website, they can look at other things. You know, there's lots of stuff out there. And then, you know, introduce your 3 or your 5 or your top 10 or whatever it is. Just go in an order and at the end have another call to action. That could be, you know, go here and get my free PDF, you know, whatever it is. Your call to action for that video. And then you've got that set. Okay, now when it comes to repurposing, you've done 3 or 5 or 10 or whatever the steps were. Each one of those becomes a short little video that you can put out in TikTok or Reels or Stories or, you know, any of these other places online, or all of these other places online, so that you are seen everywhere.
