Dotty Scott hosted a client testimonial party at a winery to collect video testimonials. She reluctantly filmed a quick introduction video she hated, but left it on her website for years. A new client called specifically because she seemed approachable in that clip.
This is an interesting story. So around my 10th anniversary-ish time, I set up a, a party for my clients that I wanted to have give me a video testimonial. And so I threw this party, gave them, you know, food, wine. It was actually at a winery. And they provided a video testimonial that I then put up on my website. I think I have like 11 or 12 of them. Well, at the end of that, the videographer said, hey, Dotty, let's do an introduction video for you. And I'm thinking, okay, I've been working all day. It was a really hot summer day. I wasn't dressed for it. I wasn't prepared for it. But I did it anyway. I hated the video. It looked like I was wearing a bathing suit because it was like a summer whatever dress, and it just, it wasn't, um, what I would have put out had I planned it right. However, I said, you know what, I'm just gonna go with this. I'm gonna put it on my website. I don't know if this was coincidence or what, but The very day that I put that up on my website, someone called me for a website. And you know me, Nancy, I ask everybody, why'd you call? They actually said, you know, I saw this video on your website and you seemed so approachable, so I figured I'd give you a call. Wow. I was just like, whoa. I hated it. I hate that video. I left it up for probably 5 to 8 years, and I've finally replaced it with another one. But the introduction video is gold, and if you hate yours but your customers will relate to it, get it up on your website.
