Copy shapes every customer touchpoint: websites, ads, email subject lines, and social captions. Each one needs to pull people toward an action, whether that's a signup or a sale. Treat your message as a strategic asset, not an afterthought.
Can you give us some examples of some really great places that, uh, a business owner can use great copywriting?
So you mean like the different, the different ways copywriting is important, like where, where they should have? Yes, absolutely. So I would start with any place that you bring, like the, the place you bring your audience to. So if you bring your audience to a website, that website needs to have your branding, your messaging locked in with good quality copy. And then that copy needs to have a— tell a story that takes them and converts them to wherever you want 'em to go, whether it's into a lead magnet or an email list or to buy something, right? So there are levels throughout the copy, throughout the story where you grab certain people, like their attention has been grabbed and you need to— you can move them along to the next part. But then you need to keep telling the story because some people aren't there yet. So any— your hub, right? Your sales pages, your website, any other landing pages, all of those places need to have copy locked in. You also need to have that copy locked in on your ads. So any Facebook ads, Google ads, any sort of ads you're doing. And then a place that I think a lot of people discount the importance of copy is their social media posts because we've gone to, you know, we dance and we talk and we do all of these things. But think about it. Even in the last 2 years, as we've gone to dancing, pointing, what are we pointing at? We're pointing at words when we speak. What do they put at the bottom? They put captions because the words matter, the copy matters, and even a caption becomes copy. And so I think that, I think one, and Dotty, I'm so excited for your training that's coming up about repurposing things. One of the things that's so great about repurposing content is that it's the same solid consistent message, right? And so you've locked in copy and you're using it in different places. But I would challenge you that any place that you're writing things, if you're writing emails, those emails need to have a purpose. Like, don't land in my inbox with an email that isn't well-written because I'm gonna ignore it. And then the more people ignore your emails, the less opens you get, the more often you end up in that little spam thing because email algorithms are weird and they know things that are scary. So everywhere you go, your copy, your subject lines, the copy of your subject lines, it's so important. You got to get them to open it, and then you got them to get them to read it, and then you got to get them to stay there long enough for it to matter. So copy is important everywhere.
