Put your personal story in three places: a video on your website and social media, a 90-second pitch for networking calls, and follow-up emails after someone downloads your lead magnet. Stories turn transactions into connections and make people remember you.
You put your story on your website and then have a video of you telling your story and use that video as part of your social media strategy. The other place to use your story is when you're in these big networking Zoom rooms and you give an introduction. If you could sharpen up that story into 90 seconds, you've got people who remember you. Yes, yes. I'm currently in a copywriting group, and their signature way of introducing yourself is, I'm a doctoral-level occupational therapist turned copywriter. So from that, the story is, I'm a doctoral-level occupational therapist, and as my background, and now I'm doing copywriting. That brings curiosity to me. Yeah, yeah. Now in an email Let's say someone's just opted into your lead magnet and now they have this information. Of course, you want to make sure that they received it. Let them know who you are. That's the perfect place to put your story. They just got something from you through a computer. There's no human contact. If you tell them your story, now you've humanized what you— your gift that's been given to them. With the story, there's a bond that's created and people start to relate to you.
