Dotty Scott explains how to turn business awards into actual clients. Post them on your website for SEO backlinks, issue press releases, and pitch local media. A business journal interview or local coverage brings credibility that converts.
When you get one of these awards, think to yourself, what's next? What can I do next with this? Some things I've done is I have submitted press releases whenever I win an award, and then that goes out to the local newspapers as well as online. Gets you links back to your site, which of course helps your SEO or search engine optimization. One year I had a local business journal here. It's called the Vancouver Business Journal. They actually reached out when I posted an award that I won and did a full-page interview with me in their newspaper, color pictures, everything. So it looked great. And I know I got at least one client from that interview in their newspaper, the write-up in their newspaper, because they told me that. So they are important. They do lead to business and it's what you do with it next. So if you're just displaying it on your website, that helps for online credibility. If you take an extra step and do some things with it, like a press release, then you can get more benefit out of the same award.
