Industry awards and website badges boost credibility with prospects, giving competitors an edge if they have them and you don't. The real payoff comes from repurposing each award win into marketing content.
So those awards really mean something to people who are looking to use your services. They really are important. And it's all about perception. Many of these awards are given to those who garner the most votes and badges are awarded to post on your website. That's what I have in the book. But the reality is those badges give you credibility. Whether you think they do or not. In your industry, in your local area, do your competitors have something like that and you don't? That's a big edge that they have. So you want to make sure that you have that edge. Now, what do you do with these awards? And I want to revisit the concept, I believe, of yesterday of repurposing content. When you get one of these awards, think to yourself, what's next?
