Dotty Scott explains when you need a LinkedIn company page versus just a personal profile. A company logo on your profile boosts credibility, and you can use an "under construction" banner while you build the page. Post about once a week and send roughly 250 connection invites monthly to grow followers.
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my personal profile and my business profile. What is the difference in how do we like make that all work together?
Great question, Dotty. Really, they're both needed. At the very least, you want a company page for the sole reason of being able to put your logo on your professional page, on your personal professional page. So on your personal page, as I think you know because I have coached you to get your business page, uh, and you have your logo by your name in your intro section instead of the gray box, right? And that's another thing, guys. People, if you have a gray box by your company name in your intro section, you have less credibility immediately. Just immediately. Like, is this even a real business? Are they serious? You know, it's just— and it's not a conscious kind of bias, it's an unconscious bias, but it is one you will see the effects of. So that's— if, if for no other reason you want to create a company page and have your logo on your profile page, your personal profile page, the company page, if you're not going to use it, I recommend putting up a picture, a banner picture that says under construction. That way people will not go, well, what's going on? I thought she had a business. Oh, she does. She's working on this page. Okay, cool, right? You're not going to be inviting people to it until you start using it. Now, okay, once you start using it, then you want to be inviting people to follow. People who follow your company page are automatically pre-qualifying themselves as prospects. Oh, perfect, right? So that's a reason right there, in my opinion, right? And you can invite, um, I think 250 people a month to your personal company— I mean, to your company page. So you just go through your connections and, you know, select those people who you think would have an interest, right? Don't just click everybody. Don't do that. Um, be selective. And then start posting. And you can post once a week.