Dotty Scott explains why giving referrals works better than you'd expect. When you refer a graphic designer for logos and website work, the referrals that come back often come from different people entirely, not from the person you helped.
If you both ask and give, those referrals will start coming your way, but they may not come from the people that you're giving referrals to. I have noticed this a lot in my business over the years. I give referrals to a lot of like standardized people. For example, I've got a graphic designer that I often give a referral to for creating logos and creating other website graphics when a client needs that.
