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Why Google Might Hide Your Business in 2026

9 Jan 2026 · 1 min

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0:46

In this brief commentary, the speaker explains a new policy Google introduced on March 1, 2026, which determines whether a business is considered active based on the owner's usage of the Google Business Profile. To avoid being marked inactive—or potentially hidden—business owners must engage with their profile for at least 15 minutes each week. The speaker criticizes the policy as a self‑servicing move by Google, labeling the company as narcissistic and suggesting that the requirement reveals a time‑management issue for anyone unable to spare that minimal weekly effort.

Chapters

a new thing that Google is doing. So on March 1st, they decided to decide if your, if your business is active by whether or not you're using their profile, which, you know, Google's a big narcissistic company. They want you to use their stuff. And so they're basically making a judgment on whether you are open by whether you're using their profile. Wow. You need to be doing something weekly and it's like 15 minutes. If you can't spare 15 minutes a week, you have a time management problem.