Why I Call Them “Gifts from Google”
25 Feb 2026 · 1 min

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Dotty Scott explains why she calls inbound leads

Dotty Scott explains why she calls inbound leads
If you have the answer to what your clients are looking for, they will see it. Whether it's a video, whether it's a blog post, they will see it. And this could be in the form of writing, video, or audio. Podcasts are other things that get indexed in both search engines and AI. People will see you as an expert and call you for help. I personally call these gifts from Google. They found me on the internet in one way or another, and through the conversation that I have with them, I can find out where they found me and why they called me.