Dotty Scott walks through why most Google Business Profiles underperform and how to fix it. Use the full 750-character description, add services with pricing, upload images and videos, post articles and events, and link to your blog. Most businesses leave money on the table by ignoring these features.
Google provides many business tools for owners to use. Businesses using those tools are ranked higher than those that don't. So what does that mean in, in reference to your Google Business Profile? Do everything that it allows you to do. Fill out every spot that it allows you to fill out. You get 750 characters for your description. Why would you only use 200? I see this so often. Use the whole allotted amount so that you can get your description optimized for your keywords. I mean, that's one big thing that a lot of people don't do. Here's another big thing. They allow you to list your services. Why aren't you listing your services? A lot of people don't, and it's obvious. It says products for a big icon, services for a big icon, list your services. And I believe you get 300 characters, I think, for description of your services. And you can do a price, you can leave the price off, or you can do a price range, whatever fits for you. So you don't— those people that are saying, oh, I'm not gonna list my prices. You don't have to. You can still list your services. Get those keywords in there. It really, really, really does matter. And the last thing I want to say is some GPT tools, including adding articles and events, uploading images and short videos, and adding products and services. So let's go back to the events thing. Do you have webinars? Do you have any online events? Do you have a physical in-person event that you do? You could even make an event the next time you go live. You can post that. You can make an event the next time your blog is scheduled to come out. All of those are events. Google doesn't care. Use the tool. And the cool thing about events is you get to put a date, or you have to put a date. A beginning and an ending date. And so when that event is over, it automatically comes off your account. You don't need to remember to go back and do that. I would never remember. They make it easy for you. Use the tool. Are you blogging on your website? We talked a little bit about blogging, and I believe that's going to be coming up in a future chapter. If you're doing that, you already have the article. Why not come to your Google Business Profile, do a snippet, cuz you're limited on characters, and provides a way for you to link right to the article. Not only is this using one of their tools, which Google loves, it is also giving you a trusted link from Google to your website. Remember that backlink chapter? You can add that as a tactic. Add backlinks from Google to your website.
