Dotty Scott explains why small business websites fail: templated builders create generic sites that don't show what makes you different. She argues businesses need to communicate their unique voice and energetic blueprint, and shows how AI tools can help owners uncover what sets them apart.
Who remembers Blockbuster Video? I used to work there. That was another age. That was another age, but look what happened. It did not evolve when Netflix took over.
Yes.
That's why as business owners, like you said, keep looking ahead in terms of our ideal demographic, our target market. What do they need? What's the new technology on the scenes? How are people consuming our products? So if you talk about websites and website design, they have these apps now where you can get a templated website at the push of a button. You still got to put a lot of information in.
You really don't even have to put a lot of information in anymore, Nancy.
Oh, really?
Okay. Yes. You can put in your industry and it will take it from there. However, keep in mind, your site's going to be just like everybody else's.
And is it going to have your unique, I would call it energetic blueprint, your language, your essence isn't going to come through. And maybe it doesn't matter if you're a plumber. I say it does, to tell you the truth.
I say it does too, but here's the truth and the reality.
Mm-hmm.
I would say 98%. Of all websites I've built over the last 20 years, the business owner can't tell me what makes them unique. They can't tell me why someone's gonna use their business over the other 100 that they call in my area. They don't know any of that stuff. And so I feel I am better serving those people. By teaching them how to use AI tools that can help them bring that information out.
