Dotty Scott shares how blogging revived her client pipeline. She turned questions from networking events into blog posts, which generated consistent inquiries. When she stopped blogging, the leads dried up. Restarting the practice brought them back.
I was putting out information and I wasn't even doing this as a strategy at that point. I would simply answer questions. I was going to in-person networking events. If someone asked me a question, I'd go home and I'd write a blog about it. And what that did was it made my phone ring to the point where I was now busy and I was too busy to blog. So that stopped. And as I cycled through and did the projects, all of a sudden my phone wasn't ringing. I decided to go back to what worked before, and I blogged. And then my phone started ringing and I got new clients.
