Dotty Scott explains why business owners shouldn't fear negative reviews. Responding to criticism in a validating way shows you care and can be more valuable than only positive feedback.
Business owners hate asking for reviews and they do. And I think one of the big reasons is, is they are afraid they're going to get negative reviews. Another thing about negative reviews is that it gives you the opportunity to fix something. Now, you know what people are upset about. Responding to those reviews in a way that lets the person feel validated for whatever it was that they wrote. And lets them know that you are working to fix whatever the issue is. That is more important than a 100% positive reviews because it lets future people that are reading your reviews know that you care.
