Dotty Scott explains why experts struggle to communicate their work: they fill gaps with details and credentials instead of telling stories that show why it matters. Use narrative to make people understand what you actually do.
When you're good at what you do, your brain fills in all the gaps automatically. You forget what it sounds like to someone who isn't inside your world. I think people default to details or credentials or processes, and none of that's wrong, but it doesn't help someone quickly understand why you matter. Story brings the perspective back to why what you're doing matters and why they need to work with
