Why podcasts?

Okay, so now we're going to say my book is written, I'm a bestseller, and you had mentioned earlier that just being a bestseller helps me get on podcasts and speaking engagements. So can you tell me, one, how that helps, and then two, why do I want to be on podcasts? Like, what do I want to do with that?

Okay, you want—

I'm a website designer.

Yeah, okay. You want to be known as the authority in your niche. So whatever it is that you do, you do website design, you want to be known for that, the go-to person. If you want to know how to do blah blah blah, go to what's her name, right? And you want to be visible everywhere. 20 years ago when I got started online, you needed to be in front of people 3 to 7 times to get them to know, like, and trust you. And then they would say, oh well, you know what, I— that person, they seem to know what they're talking about, I want to have an appointment with them, I'll go to see them. 10 years ago, it was, you know, 10 to 15 times you had to— well, 10 or 12 times really— that you had to have yourself out in front of them, like your picture, your authority, your, um, your landing pages, little programs. You had to advertise everywhere. And back then, Facebook ads worked really, really well. Nowadays, after the pandemic, people are much more savvy. They're much more online all the time. The Internet is very crowded. Lots of people are trying to promote small businesses. Now people don't trust as much because there's too many brand new people. And so you need to be out there 17 to 20 times according to statistics. These aren't mine, these are professional statistics that you have to be out that many times in front of people to get them to know, like, and trust you. So I created a program where you're in front of— I get you in front of 24 different ways in front of your ideal target market. My TV show has 6 million syndicated viewers, and I have 3 different shows.

That's amazing.

So the reason you want the book— thank you— is because the book will open doors for you. If you came to me and said, hey, I've got a book, I'll be like, oh, what's your book about, right? I'll be leaning in to find out because you'd make a great speaker. When you don't have a book, I'm going, okay, well, do you have a program? Do you sell things online? Like, why would my audience want to talk to you? Right? But when you say I've got a book, I already know that a lot of people in the world say you're an expert. So if a lot of people think you're an expert, then my audience, there's gonna be a lot of people that are gonna wanna hear that too.

Okay? So essentially the book is giving you expert status.

Exactly. Authority and credibility. And it opens doors for you because once you're on little programs like mine, you can get on bigger shows like ABC, NBC, CBS, and Fox, and you can't even get through the door to date with those people until you've been on lots of these smaller shows, the syndicated shows, because they want you to learn how. I've got special glasses, right? If I put my other glasses on, the first thing that happens is my ring light shows in my glasses, and all it is is a different kind of glasses. So when people know that I have my own TV show, they know that I know how to do my hair, my makeup, my hand gestures, how to speak, that my glasses aren't reflecting, that the dog's not jumping on me, the doorbell's not ringing, and, you know, things aren't going crazy. They They know I'm going to be a quality guest. They know I'm going to shut up and let you ask questions and that I'll talk when I need to.

Right? Yes, exactly. And I want a pair of those glasses afterwards. You'll have to tell me.

I don't even remember where I got them. But you can ask your, whoever you get your glasses from, just say, I want the non-glare version for on computer. So when I'm on Zoom, the lights aren't reflecting.

Awesome. That's a great tip for all of us people that have to have glasses.