Dotty Scott explains why video matters for social media marketing in 2023. Video builds familiarity and trust with your audience, and authenticity beats a polished script. She shares practical tips from years of experience helping entrepreneurs connect with ideal clients.
Video is huge in social media. If you are wanting to actually have a presence in social media that does something, that gets you noticed, that gets you customers, that gets you inquiries, gets you links to your website, gets you basically what you're wanting from social media, you really need to incorporate video. It doesn't have to be live. Sure, lives work. It's not for everybody. It could be prerecorded. This video is prerecorded. If I super flub up on it, I'll just simply record it again. There's no point in editing it when I can record it quicker than ever editing it. So keep that in mind. But social media and video go hand in hand. I get more more comments, more shares from the videos that I put out on social media than I do any other type of post, except cute baby grandson posts, and those don't count. So, as far as marketing or having video as part of your marketing plan, it will help you to get noticed. It will help people to really know you because your personality will start to show through in video. In the very beginning, it won't because you'll be super nervous and you'll want to make sure you say everything exactly on script and all of that, which I don't do. No scripts exist for any videos I've ever produced, but that's my personality. I'm Top of the head. That's what I do. And if you don't like it, you won't follow me. It's that simple. Now, videos help you attract the kinds of people that are your tribe. They're your fans. They're the people that resonate with whatever it is that you do or talk about. Those are your ideal clients. They're not the people that are offended by what you say. So. Keep that in mind. It doesn't have to be perfect. And I've known several business owners now that let perfection get in the way. They think everything has to be absolutely perfect before I can put that out. It's so not true. In fact, ones that aren't perfect perform better than ones that are 100% on script and perfect. Uh, so get that out of your mind. It's not effective for video and it certainly is not effective for your business because you know what? As a business owner, you do not script your day. You do not script everything that you say to every person that calls you. You are comfortable in your expertise and what you know, and you're willing to share. I'm just guessing, but I don't think people script their days out. I know I certainly don't. So social media marketing is all about people getting to know you and to like you and to trust you before they ever call you. And it works. When random people call me, I call them gifts from God. I have a conversation with them and by the things that I ask, I can tell whether they've watched any of my videos or not, whether they've actually gone to my website or maybe they're just on my Google Business Profile and they call me directly from there. That happens quite a bit. I can tell by the conversation that they felt comfortable to call me because of things they've seen online. And it's an accumulation of 15+ years of things that I have online. Videos. I've been doing videos a very long time. Have I ever scripted a single one? No. Will you find coaches that tell you that is incorrect? Yes, he will, but they would never be my coach because that is not one of my values. If you do videos based on your values, what's important to you in your business, the mission you have in your business, the way that you speak to and interact with your clients, you will start attracting more of the clients that you want to work with. And that is video marketing. I want you to let that sink in. If you need help with that, if you need just help with conceptualizing what you might do with videos, please read this article and then contact me. I can give you lots of ideas. Of how I use video very effectively in my business. And I can share what I think would work with you in your business after I get to know you a little bit better. Oh, there's that get to know you, get to know you. Online, how do people get to really know you? The answer is video.
