Dotty Scott explains how sharing videos changed networking at large events. People who watched the videos would approach her and reference specific topics, turning strangers into engaged conversations instead of cold pitches.
when I went to these big events, people started coming up to me and starting conversations with me in reference to whatever video they had just watched. And generally, I had no idea what video it was until they started talking. Psychologically, they expected me to know them the same way, which was a little strange at first, but it made networking so much easier. People would come up and engage me in a conversation. Of something I actually know about because it's something on a video that I sent them. It's
