Dotty Scott explains how newsletters keep you connected to past clients and turn them into referral sources. Regular newsletters get forwarded and spark replies with new business opportunities.
Past clients will use your newsletters to forward to people that they would like to refer to you. Did you know that? Are you sending out a newsletter to your past clients? Are you keeping in touch with your past clients? If not, that's a big hole that you should fill this year in your marketing plan. And I have seen it over and over where a past client of mine will either respond to to my newsletter with business that they've been meaning to get in touch with me, they forward that newsletter onto other business owners that they know that need my services.
