Dotty Scott explains how to write hooks and subject lines that make people open emails and books. A strong opening line determines whether someone reads further. The title matters as much as the content itself.
Well, if they're going to be writing anything, whether it's an email for engagement or whether it's a book, you need a good hook. So two rules about writing, whether it's an email or a book, is the subject line. And that's like the title on the book is the same thing as the subject line. It gets people to open the book or open the email. A hook is something that intrigues people and gets them to want to look
