Dotty Scott explains why you shouldn't keep your email list in Gmail. Use a CRM and a proper email service for marketing emails instead of sending from your personal account. Gmail is for one-on-one client messages.
Chapters
You have all heard that the money is in the list, and it really truly is. When you have something special going on and you send it to your email list, the email list are the people that's gonna buy it first. And you need to make sure that you have an email list. And that kind of goes back to in chapter 1, we mentioned your CRM. The email list needs to be held within your CRM. So it's not going to be in your Gmail account under a list called clients. Please don't do that. Use a real email sender when you're doing mass emails. Now I'm talking marketing emails, not one-on-one things with your clients. That is done through your regular email program. Just to be clear on that. But marketing emails, you really need to have that email list.