Your Newsletter Is Doing More Than You Think
21 Feb 2026 · 1 min

0:54
Send your newsletter to past clients, not just prospects. They forward it to people who need you or reply with new work. It's a referral machine most businesses ignore.

Send your newsletter to past clients, not just prospects. They forward it to people who need you or reply with new work. It's a referral machine most businesses ignore.
Past clients will use your newsletters to forward to people that they would like to refer to you. Did you know that? I've seen it happen many times. So are you sending out a newsletter to your past clients? Are you keeping in touch with your past clients? If not, that's a big hole that you should fill this year in your marketing plan. And I have seen it over and over. Where a past client of mine will either respond to my newsletter with business that they've been needing to get in touch with me, and now it's super easy. They're just replying to an email, or they forward that newsletter onto other business owners that they know that need my services. So a newsletter is far more beneficial than just the information in that newsletter.