Mike Lyons and Mark Aryans introduce a case study where you manage Taskflow, a product with 3,000 users and $500,000 in annual revenue. The company faces customer churn, mounting feature requests, and broken AI task estimates. Your job: use Agile practices to double revenue in three years.
Mark Aryans (founder, CEO, Chief Creative Officer).
Taskflow.
About 3,000 active users.
Around $500,000.
Double annual recurring revenue within the next three years.
Throughout this course, we'll use a hands on case study to bridge the gap between sort of theory and real world product ownership. You'll be stepping into the role of a product owner at Technova, a mid sized software company struggling with long development cycles and frequent project failures. To fix this, they've adopted Agile Management Practices. The product you'll be working on is Taskflow. Your job, solve real challenges, prioritize what matters and help improve the product. To kick things off, Technova CEO Mark Ryans will share his perspective on Taskflow's mission and the problems it solves.
Welcome to Technova. I'm Mark Aryans, the founder, CEO and chief creative Officer. I'm excited to have you as our new product owner for Taskflow. You know, at Technova, our vision is to become the leading project management solution for small to mid sized creative agencies. And to reach that goal, our current focus is is on doubling our annual recurring revenue within the next three years. Our flagship product, Taskflow, is central to achieving this goal. It helps creative teams stay organized and efficient by tackling common challenges. Right now we have about 3,000 active users and we're pulling in around 500,000 in annual recurring revenue. But you know, we're not without our challenges. Many of our customers seem to be leaving. We've got quite a bit of customer churn. Users are asking for more and more features, like all the time. And our AI driven task estimates, well, they need improvement. Sometimes the AI hallucinates and gives us bad intel. So your role is really going to be critical in helping reach these goals. By understanding customer needs, setting priorities and driving the product forward, you'll play a key part in growing Taskflow and making Technova a real leader in this space. So welcome aboard.
Well, thanks, Mark. Gosh, that guy looks kind of familiar. Okay, so keep Mark's message in mind. It kind of sets the stage for what's ahead. This case study, it's your chance to practice real product ownership. You'll learn how to engage with stakeholders, make strategic decisions and build a product roadmap that delivers real value. By the end, you won't just understand product ownership, you'll be able to do it. All right, let's get started.
