
Mike Lyons explains Step 3: Test in product development, framing it as a conversation with reality. Set clear outcomes, run cheap experiments to validate assumptions with real customers, and use the Strategizer's 10 testing principles as your checklist.
Chapters
So you've got your canvas that's filled with assumptions and you've designed some potential solutions. This is where step three, test, becomes super important. Testing. It's not just about checking if something works. It's about learning. It's about learning if we're building the right thing in the first place. Think of testing like having a conversation with reality. It's where we find out if what we thought was actually true holds up. I'd say it worked pretty good. In this step, we're moving beyond guesses and designs, putting our ideas in front of real customers, getting real feedback. Sometimes it's going to validate what we thought, other times, well, let's just say we might need to go back to the drawing board and that's okay. Actually, it's what testing is for. We'll learn how to set up clear, measurable outcomes that tell us if we're on the right track. And we'll create definitions of done that help keep us honest about what success really looks like. We'll develop strategies for communicating all of this with our stakeholders. And most importantly, we'll will learn practical ways to test ideas quickly and cheaply before investing too much time and resources in the wrong direction. You'll walk away with tools and techniques that you can use in your daily work. As a product owner, you'll have ways to validate your assumptions and make decisions based on real evidence, not just gut feelings. Throughout this step, you'll have a powerful tool in your corner. Strategizer's 10 testing principles. You'll find a link to it down below this lesson. These time tested guidelines will help you stay focused on what matters. Gathering real evidence, learning from failures and making measurable progress. For now, understand that the test step is where we stop guessing and start knowing. It's where we turn assumptions into knowledge and where we begin to truly understand what our customers need.










